ESEmber Studio
Launch weekDay four was when it left our own audience
Reach by day, from the morning we announced it.
D1D4D7
154k
Reached in seven days
From an audience of eleven thousand
For marketing
The recap that gets forwarded, not filed
Campaign results, funnels and channel splits as pieces that move — ready before the meeting they were meant for, in your own colours.
What people make here
Campaign recaps
What you did, what happened, and the week that actually did the work.
Funnels and targets
Every stage to scale, so a drop-off is obvious instead of arguable.
Newsletters and posts
A link that plays inside the email, the post or the page it lands in.
Examples
Six of them, playing right now
Not screenshots. Each of these is a real piece, drawn in your browser by the same thing that will draw yours.
People reached How the word spread
A launch curve with the shape intact
- ESEmber StudioNewsletter · A/B
We cut it to ninety words
Clicked throughThe long one2%640 words, three links
The short one8%90 words, one link
How far people readOpened it41%Read past the first line33%Reached the link12%Clicked it8%
18,400 sent. One link in each. The email that worked
Before and after, plainly
- ESEmber StudioAcquisition · This year
Half of them were told by someone else
First visit, by source 86k- Word of mouth48%
- Search24%
- Social16%
- Paid12%
What each one costs us Word of mouth2Search9Social21Paid64Cost per person who came back a second time Where our people come from
A channel split that changes the budget
- ESEmber StudioSpring campaign
Five weeks, and the third one did the work
What we did, and what happenedTeased it
One picture, no explanation. 6k saw it.
Explained it
A short film. Reach doubled, sales did not move.
Showed the price
Everything happened this week.
Answered questions
Slower, but the highest order value of the five.
Closed it
Last call. A quarter of the total, in three days.
3.4xReturn on the spend
2,140Orders in five weeks
The campaign, week by week
Five weeks on one spine
- ESEmber StudioTargets · Q2
We missed the target and beat the point of it
Sign-upsWe aimed for5,000Set in January
We got4,380But at a third of the cost
31%Still using it after ninety days
The number we should have set in January
What we aimed at, what we hit
Targets against reality
- ESEmber StudioTwelve months
Two of these are worth doing
Revenue by channel Newsletter412Search286Partners118Social74Events41Display1271%Came from the top two
Which take about a fifth of the effort
Channels, ranked
The list, in order, with no hedging
Figures are illustrative and the organisations are invented. The pieces are not.
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